crisis is black for the Parmesan cheese. Cheese of the most requested by families (75% say they use it) and excellence of Italian cuisine in the world, this sample is finished in typical cul-de-sac with no apparent way out. One is now a structural crisis that is undermining the whole industry which alone involves thousands of farmers, some hundreds of dairy farms, more than 50 thousand employees and a tour business of € 850 million for production. Consumption rising to 1,500. For this reason, concerned about the ugly turn that has taken the issue, the Region Emilia Romagna has broken through the inertia, opening this morning for a table of a crisis.
It is true that for months the dairies can no longer mask to work at a loss, with the race that now seems to abandon a river in flood. It is estimated that over the past five years have been more than a hundred producers have preferred to close their doors. And the flight is not over, because as claimed by the same experts, the current 429 dairies are too many and production is still too fragmented.
"For months we have been working at a loss," without complaint uncertain terms the President of the Consortium, Giuseppe Alai. He adds: "Although in recent months has increased the wholesale price of 40-50 cents from a year ago, the cost that we support is much higher: the product of the plains, the average is 7.80, while for to mountain climb up to € 8.20 per kilo. " With a wholesale price ranging between 7 and 8 €. And that's not all.
Making the situation even more serious is the gap of the fork that is recorded among the production values \u200b\u200band those on the shelf. Where the cheese, depending on age and clothing, it is no less than 12 to 12.50 and go up to € 18.50. Of course not promotions and special shapes to the bottom upwards. The result is a production that sinks like it never happened in the past, with the offer in August that over one year has touched a cut of 6 percent. It is no coincidence that the same retail chains denounce the transfer of final demand from Parmesan and other hard products. First of Grana Padano, check that values \u200b\u200bcompetitive consumer.
The price history is not convincing, however, Paolo Micheli, president of the group Parmareggio Unigrana and number one with 15% of the total production of Parmesan cheese. "I do not think it is a question of price - say -. On the market there are products that cost as fresh parmesan, which has years of aging. " So where's the catch? For Michele, but also to Paolo Carra president of the Virgil, the underlying issue is the excessive production. A total of 3.1 million forms, for more than 80% for domestic consumption. According to Carra
Micheli and to put an end to the crisis of parmesan would be enough to cut production by 10%. But can the Consortium endorse such a solution, certainly not painless, and economic and social consequences intended to hit only the agricultural part? When asked, the president of the Consortium meets involving the third component of the chain, ie the group purchasing of modern distribution channels by which spends over 70% of sale of parmesan cheese in Italy. "The statements of recent months - said Alai - tell us that the production of Parmesan is already decreasing and demand is in fact stationary. In contrast, the chains have already revised upward the retail price of 5-6 cents. " The contributory negligence
expanded to super and hypermarkets, but is rejected by the parties concerned. That Coop Italy (greater buyer-seller for almost 25% of total) in Conad Esselunga to highlight the fact that the parmesan cheese is a product used to "draw" the attention of customers. So with a product line almost always promoted. Is this true? Who knows. Certainly there is a sector up to ten years ago involving dozens of banks holding of general stores for the storage, today there are only three rimastre: Credem, Bam and careers of Reggio Emilia. As it happens three regional banks. The others preferred to go out.
0 comments:
Post a Comment