marketing of fans: between the people of the Italian supporters
the ball is often a business in which the VAT has more flags.
Merchandising, the calls. royalties ferocious armored, protected as a primary asset and is unbusiness by hundreds of millions of euros. Even in our latitudes, the industry produces wealth. There is great team that does not have its own "store". Milan, Inter, Roma, Juventus. Products to suit all budgets. Baby bibs, bathrobes, and travel bags, cologne and bottles of wine. Money to be reinvested. With a potentially global audience. Even supporters have expanded. In the beginning was the irreducible. Born in 1987 and attentive students of the dynamics across the Channel, imposed a style of English at Northern Lazio, founded the label "Original Fans' duly registered, carry the message through a radio and a fanzine, and finally, at the time of the peak, came to occupy the region with 15 franchised stores. All over now, for those who planned the forced expulsion of Lotito. Relations with the Lazio cragnottiana were narrow and there were criticisms and neologisms: "Unbreakable Spa 'ultras in the world. I distinguish
silenced quickly, for an irresistible desire to emulate. So it can happen that Totti cachet lent his image without embarrassment or wearing the plush of "Ultras Romani", Aquilani and De Rossi baptize the place with a lot of media following the live event and pay tribute to William Betti, aka Sword, boxer for pleasure and new entrepreneurs, principals an ad hoc stand at the party the Democratic Party last summer, including a curious eyes away from any cryptic slogan: "I hate war, I hate the army, I love to fight." For the purists of the old school mentality, the fans respond to the tone with the receipt of a radio taxi.
"The proceeds are for the families of members, for the lawyers of those affected by Daspi and the charities of which, of course, never write," says Mark Dry, ultra stationed in south bend. Speech closed. The gain is a standard courtnon tout environmentally sustainable and in some areas, in fact, does not reign. "We do not judge in Rome at the company we have never asked for anything. No tickets or help with the choreography that today, among other things, they can no longer do. " Tell a spokesman of the curve Andrea Costa, Bologna. "Being free also means afford to contest. When our former president Cazzola, announced the construction of Romil, a stadium with a shopping center 30 km from the city, we strongly oppose. " But the proceeds of an arduous profession, require imagination. The Turn of the money from tickets is implemented, an ancient knot between society and typhoid. The groups were offered a special price and resold them leaders of the board, working together package and price increases for away halter. "In Milan, the business is finished. Were made with the tickets, now there is no tripe for cats. After the death of Raciti, the crackdown has been merciless the fact that a certain kind of world do not earn the same as before, is one of the reasons why skipping consolidated balances. " Alberto, the former Fossa Dei Leoni, dissolved and historical group of Milan's supporters, has clear ideas on the subject. "When there's enough food for everyone, no one's interests to launch a war. But when the cake is not the crumbs that remain, it can rise to the conflict. What was left carelessly dropped, it becomes vital. " The social pax between supporters no longer enemies, guarantees non-aggression pact and has cross-price to pay. "Before the Champions League final in Manchester in 2005 were carried out under pressure from AC Milan and Juventus that there were no accidents. A portion of the curve he accepted the pact. In return, had a large number of tickets sold out from the coffers of groups to narrow self-interest. " They traveled thousands of them, paying more than three hundred euro per person. Then came time to settle up, the FDL was removed and the area was finally conquered by two acolytes already known, "Rossonere Brigades" and "Commandos Tigre" and a new band, "Guerrieri Ultras. According to the magistrate Federica Centonze, which in May of 2007 brings two of its biggest prison in sight, Lombardi said, "Sandokan" and Diana, also known as Marion with charges ranging criminal association and the attempted extortion, "the establishment of the group is nothing but a pretext to establish a position of hegemony that includes the commission of an indefinite series of serious crimes and allowing the management of the business, with obvious economic returns, which revolve around the stadium. " To illuminate the path, given that at Milan niche rely on flashlights and smoke. On December 6, 2006, Lombardi sends a text message to Diana "When you have on, but many, call me." Other fires and other items arising in Milan-Turin, a few weeks later. Lombardi calls another of those arrested, Pablo Zinguerenke: "Now in my opinion, if you ask for a meeting in Milan, you lodanno." Under house arrest also ends the "Baron," Giancarlo Capelli, 60. He envied by Toffolo of his ability to Irriducibili The person who confesses to Lazio would not make it more for the increased workload and unleashes the irony of the Roman
"Hey we're there we comevoi, nunca do it more how to count money (...). " "The link between society and the curve - continuous Alberto - has long been the master of the Brigades Rossonere. Hair
got some loyalists maintain the security of competitions AC Milan at San Siro. It warned, but if you want to go
stage, enter anyway. " On his turn strange voices, loud what the director wants the blue curve to the occult world Korean of 2002 and subsequent European Portuguese in 2004. Hair today, awaiting trial, is free.
Berlusconi's right-hand, Adriano Galliani, but has lived under guard for months. In 2007 he went to attorney at Monza, to undue pressure to denounce another key event, the Champions League final in Athens, opponents Liverpool. Tickets and favors solicited by Lombardi and hair with the excuse of not knowing, "How long can we keep the good guys." A malpractice
indifferent to geography. The Naples, was blackmailed by members of Ultras '72 and Blue Tiger. Threats to De Laurentiis and dg Marino, "worsen your children", paper bombs on the playing field in 2006 and five arrests. Among the many acts interceptions, one exemplifies the meaning of the battle. Nothing ideological.
"We live on the tickets, we Campania, Napoli Calcio," said one fan. Napoli 5milioni asked for compensation of € danni.Ma there is more. The parking spaces granted to the usual suspects who provide resell them, the affair steward (in England have been co-opted former hooligans) and more generally the flow of reciprocity, despite the complaints, runs away from good intentions. For a unidirectional path, Carlo Balestri 'project ultra, do not believe. "Between the mid-'80s and early '90s, some groups have received gifts and benefits from society, but there has always been a path of ongoing research between the two realities. " In Rome, Roman bank, the ultras Ciarrapico remember Joseph. "Under his management between '91 and '93, business boomed. There were seats on the team, money, tickets, "recalls Alex, that at the stage never to set foot. He, the president before the protests, started dribbling in:
'Whistle? I have not heard. Only claims of joy ", after almost two decades, he shrugs. Sitting at the tables of his bar in the center of Rome, is a river without banks. "I was giving the travel tickets and not paying anyone. The only coupons that regularly arrived at their destination, were those reserved for my predecessors. I personally was involved, even if not all, to me, have demonstrated the same elegance. " Draws on a glass of water, he says. "With the fans I have dined at most a couple of times. I loved him and had sympathy for the Roma in '91 was making one million lire in sales and owned 85% of the Italian waters. Do you think I had time to lose? '. Quandogli ask if the raids Appignani Mario, aka Crazy Horse, which mark the initial mandate of the Senses, those in which Appignani invaded and rained fines, relate valves closed as a result of his departure, Ciarrapico smiled. Horse crazy horse was crazy. Can not you give us a speech. "
early '90s, when the rivalry was on, mocking Appignani obtained in quantity from the opposing corner. "Horse crazy / field your prairie / the south your stable / Mortadella your groom." Mortadella was Fabrizio Carocci, Roma player immortalized in 98 seats in the VIP in Turin between Moggi and the then leader of the designation of arbitration Baldas. Luciano Nizzola, president of the Football Association, commenting on the episode passed in justification: "I know Mr. Mortadella. I stopped criticizing Lazio and quickly followed suit. Cragnotti gave 800 free tickets to Sunday and 25 million old lira to be devoted to the choreography for the 5 most important races of the season but also
Lotito, before reacting, he tried to contact the banks and it is easy to find any trace anywhere. "Despite the restrictions on the entry coupon (nominal returns and no longer managed, at least officially, by the fans note), not all have lost their power," admitted Balestri. Refractory Manichean thinking, also appears Contucci Lorenzo, 23 years in the curve, the Roman lawyer and defender of dozens of hooligans, and warned not. "If the company has a good relationship with the organized supporters, has only to gain. In this respect I am not surprised the trading mutual and above all, I do not see as illegitimate a dialogue between the parties. It is much more dangerous there is. "
is here, the troubles that arise.
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